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Similar to other onlien advertising platforms like google and twitter, targeting of advertisements is one of the chief merits of advertising visa a vis traditional mass advertising modes like television and print.
Marketing on facebook is employed through two methods based on the surfing habits, likes and shares, and purchasing data of the audience, namely targeted audiences and "look alike" audiences.
On November 15, , Facebook announced it had acquired the domain name fb. In November Facebook acquired CrowdTangle, a social analytics company that tracks how content spreads online.
CrowdTangle confirmed the acquisition in a message on their website, but the company has not disclosed the financial terms of the deal.
In early , Facebook announced plans to move to its new headquarters, the former Sun Microsystems campus in Menlo Park. Though Facebook did not specify its India investment or hiring figures, it said recruitment had already begun for a director of operations and other key positions at Hyderabad,  which would supplement its operations in California , Dublin in Ireland as well as at Austin , Texas.
Facebook has roughly 9 million users in Russia, while domestic analogue VK has around 34 million. The establishment of a woodworking facility on the Menlo Park campus was announced at the end of August The facility, opened in June , provides equipment, safety courses and a woodworking learning course.
Employees are required to purchase materials at the in-house store. A Facebook spokesperson explained that the intention of setting up the facility is to encourage employees to think in an innovative manner because of the different environment; it also serves as an attractive perk for prospective employees.
New headquarters will be in Fitzrovia in central London at a site that is currently undergoing redevelopment. Facebook will occupy the top three floors of Binney St in Kendall Square and share the building with the pharmaceutical employees from Bristol-Myers Squibb.
Entrance to Facebook headquarters complex in Menlo Park, California. Like Apple, Google and Microsoft and other US technology multinationals , Facebook has an office in Ireland Facebook Ireland , with circa 2, employees,  through which it manages 1.
Under pressure from the EU,  the Irish Government closed the double Irish to new schemes in , however, existing users, like Facebook, have until to find alternatives.
However Microsoft has opted for a variation of the double Irish called the single malt , which relies on specific wording in the Ireland-Malta tax treaty.
To create a double Irish tax structure, a large quantum of intellectual property or "IP" must be owned in a low-tax location, which the double Irish will then charge out to all non-US locations as a royalty payment to relocate profits to the low-tax location.
In contrast, Facebook Inc. The closeness of the net effective tax costs of having Facebook Ireland, in Ireland, or relocated back to the US, was shown when Reuters revealed that Facebook Ireland is going to move 1.
Facebook said that this move "did not carry tax implications", a statement which was mistakenly interpreted as implying that processing would stay in Ireland.
Facebook is developed as one monolithic application. According to an interview in with Chuck Rossi, a build engineer at Facebook, Facebook compiles into a 1.
Rossi stated that it takes about 15 minutes to build and 15 minutes to release to the servers. The build and release process has zero downtime and new changes to Facebook are rolled out daily.
Facebook uses a combination platform based on HBase to store data across distributed machines. Using a tailing architecture, new events are stored in log files, and the logs are tailed.
The system rolls these events up and writes them into storage. The user interface then pulls the data out and displays it to users.
Facebook handles requests as AJAX behavior. These requests are written to a log file using Scribe developed by Facebook.
Data is read from these log files using Ptail, an internally built tool to aggregate data from multiple Scribe stores. It tails the log files and pulls data out thus the name.
Data is processed in batches to lessen the number of times needed to read and write under high demand periods A hot article will generate a lot of impressions and news feed impressions which will cause huge data skews.
Batches are taken every 1. Caching solutions are used to make the web pages display more quickly. The more and longer data is cached the less realtime it is.
The data is then sent to MapReduce servers so it can be queried via Hive. This also serves as a backup plan as the data can be recovered from Hive.
Raw logs are removed after a period of time. On March 20, , Facebook announced a new open-source programming language called Hack.
Before public release, a large portion of Facebook was already running and "battle tested" using the new language. Facebook uses the Momentum platform from Message Systems to deliver the enormous volume of emails it sends to its users every day.
On July 20, , Facebook introduced "Facebook Beta", a significant redesign of its user interface on selected networks.
The Mini-Feed and Wall were consolidated, profiles were separated into tabbed sections, and an effort was made to create a cleaner look.
Each registered user on Facebook gets their own personal profile that shows their posts and content. Users can also set which set of gender-specific pronoun should be used in reference to them throughout the site.
If a user does not provide key information, such as location, hometown, or relationship status, other users can use a new "ask" button to send a message asking about that item to the user in a single click.
Since then, users have been able to control what types of information are shared automatically with friends. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities, including profile changes, Wall posts, and newly added friends.
On February 23, , Facebook was granted a patent  on certain aspects of its News Feed. The patent covers News Feeds in which links are provided so that one user can participate in the same activity of another user.
Privacy settings can be set for individual albums, limiting the groups of users that can see an album. Another feature of the Photos application is the ability to " tag ", or label, users in a photo.
This sends a notification to the friend that she has been tagged, and provides a link to see the photo. It will help the users in finding games and other applications with ease.
On May 13, , Facebook in association with major news portals launched a program "Instant Articles" to provide rich news experience. Instant articles provides users, access to articles on Facebook news feed without leaving the site.
For example, articles about Black Lives Matter would be listed even if they did not meet the trending criteria of News Feed. Likewise, positive news about conservative political figures were regularly excised from Facebook pages.
The change was intended to maximize the "meaningful interactions" that people have with content on Facebook. The "like" button, stylized as a "thumbs up" icon, was first enabled on February 9, ,  and enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements.
Facebook Messenger is an instant messaging service and software application. Originally developed as Facebook Chat in ,  the company revamped its messaging service in ,  and subsequently released standalone iOS and Android apps in August Facebook Messenger lets Facebook users send messages to each other.
Complementing regular conversations, Messenger lets users make voice calls  and video calls  both in one-to-one interactions  and in group conversations.
In March , Facebook announced that it would start letting businesses and users interact through Messenger with features such as tracking purchases and receiving notifications, and interacting with customer service representatives.
It also announced that third-party developers could integrate their apps into Messenger, letting users enter an app while inside Messenger and optionally share details from the app into a chat.
On September 14, , Facebook added the ability for users to provide a "Subscribe" button on their page, which allows users to subscribe to public postings by the user without needing to add him or her as a friend.
The media often compares Facebook to Myspace , but one significant difference between the two Web sites is the level of customization.
In July , Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only.
Facebook uses advertising in the form of banner ads, referral marketing, and games. Myspace, on the other hand, uses Google and AdSense.
MySpace, initially, was much more popular with high school students, while Facebook was more popular among college students. A study by the American firm Nielsen Claritas showed that Facebook users are more inclined to use other professional networking sites, such as LinkedIn , than Myspace users.
Facebook enables users to choose their own privacy settings and choose who can see specific parts of their profile. Users can control who sees other information they have shared, as well as who can find them in searches, through their privacy settings.
Its purpose was to allow targeted advertisements and allowing users to share their activities with their friends.
On November 29, , Facebook settled Federal Trade Commission charges that it deceived consumers by failing to keep privacy promises.
In April , in the wake of the Cambridge Analytica data breach scandal , and refuting a report to the contrary by Reuters , Mark Zuckerberg announced that Facebook would implement additional privacy "controls and settings" worldwide.
In the aftermath of the breach, Facebook withdrew its opposition to the California Consumer Privacy Act. In October a Texas woman sued Facebook, claiming she had been recruited into the sex trade at the age of 15 by a man who "friended" her on the social media network.
Facebook responded that it works both internally and externally to ban sex traffickers. Facebook started paying researchers who find and report security bugs by issuing them custom branded "White Hat" debit cards that can be reloaded with funds each time the researchers discover new flaws.
India, which has the second largest number of bug hunters in the world,  tops the Facebook Bug Bounty Program with the largest number of valid bugs.
Mark Zuckerberg announced to the media at the start of October that Facebook had passed the monthly active users mark of one billion.
Early in , it was reported that teenagers preferred competing web sites such as Instagram and Snapchat. The estimated number of teens leaving Facebook was a million per year.
In November , after skepticism about the accuracy of its "monthly active users" measurement, Facebook changed its definition of an "active user", now defining it as a logged-in member who visits the Facebook site through the web browser or mobile app, or uses the Facebook Messenger app, in the last 30 days of the date of measurement.
This excludes the use of third-party services with Facebook integration, which was previously counted. Active users of Facebook increased from just a million in to over million in According to analytics firm comScore , Facebook is the leading social networking site based on monthly unique visitors, having overtaken its main competitor at the time, MySpace , in April Facebook is the most popular social networking site in several English-speaking countries , including Canada,  the United Kingdom,  and the United States.
In December , the Supreme Court of the Australian Capital Territory ruled that Facebook is a valid protocol to serve court notices to defendants.
Facebook grants blue tick to verified accounts of public personalities, brands, and celebrities including politicians and artists.
They have no policy in the cases where an individual who has a verified blue tick account is convicted in a serious criminal case. There has been a recent case in India where a politician was convicted for 10 years jail term in a serious bribery criminal case but his FB page still continues to be verified.
Notable issues include Internet privacy , such as its widespread use of a "like" button on third-party websites tracking users ,   possible indefinite records of user information,  automatic facial recognition software,   and its role in the workplace, including employer-employee account disclosure.
The use of Facebook can have psychological effects, including feelings of jealousy   and stress,   a lack of attention,  and social media addiction, in some cases comparable to drug addiction.
She noted that users accept terms they would never accept in a more traditional environment, such as "if a brick-and-mortar business asked to copy all your photographs for its unlimited, unspecified uses".
Due to allowing users to publish material by themselves, Facebook has come under scrutiny for the amount of freedom it gives users, including copyright and intellectual property infringement,  hate speech ,   incitement of rape  and terrorism,   fake news ,    and crimes, murders, and violent incidents live-streamed through its Facebook Live functionality.
Facebook worked on special censorship software so it could potentially accommodate censorship demands in Communist -controlled China.
The company has also been subject to multiple litigation cases over the years,     with its most prominent case concerning allegations that CEO Mark Zuckerberg broke an oral contract with Cameron Winklevoss , Tyler Winklevoss , and Divya Narendra to build the then-named "HarvardConnection" social network in , instead allegedly opting to steal the idea and code to launch Facebook months before HarvardConnection began.
On March 6, , BlackBerry sued Facebook and its Instagram and WhatsApp subdivision for ripping off key features of its messaging app.
On June 7, , chief privacy officer Erin Egan noted that a software bug had resulted in about 14 million Facebook users having their default sharing setting for all new posts set to "public".
Facebook issued a notification to users which were exposed to this issue. A Facebook spokesperson said the notification is the start of new proactive and transparent way for the company to handle issues going forward.
This includes data that Facebook collects on non-users that may be collected by the Facebook analytics Pixel or location data from a mobile phone.
The data was collected using an app created by Global Science Research. However, with increasing scrutiny, Facebook issued a statement expressing alarm and suspended Cambridge Analytica, while review of documents and interviews with former Facebook employees suggested that Cambridge Analytica was still in possession of the data.
According to The Guardian reporter Carole Cadwalladr who broke the story, both Facebook and Cambridge Analytica threatened to sue the newspaper if it published the story and continually tried to prevent its publication.
After the story was published anyway, Facebook claimed that it had been "lied to". Cadwalladr said that Facebook was trying to shift the blame onto a third party.
You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in We expect there are others.
And when we find them, we will ban them and tell everyone affected. On March 26, the Federal Trade Commission opened an investigation into Facebook regarding the use of its data by Cambridge Analytica, causing stocks to temporarily drop by more than 5 percent.
In , Facebook acquired Onavo , an Israeli mobile web analytics company. Ars Technica reported in April that the Facebook Android app had been harvesting user data, including phone calls and text messages, since In early March , The Observer reported that a "political consultancy" known as Cambridge Analytica had been provided access to the personal data of about 50 million Americans by Facebook.
However, another article was published on April 4 by Wired that reports a statement made by Facebook regarding the number of people affected.
This backlash has also taken the form of demands for legal accountability, including the opening of an investigation into the company by the U. According to a study done by Jeffery Child and Shawn Starcher in , Facebook is a social media platform where "both known and unknown audiences can gain access to posted context, increasing the possibility for privacy breakdowns".
Past apologies of Facebook started in , when Facebook first launched their site worldwide. In the hopes of making it easier for users to share or keep their information private, the company ended up modifying the entire site and publicizing a subsequent apology for the situation.
The media platform has also been accessed by individuals in addition to corporate entities for varying purposes. The site has been used to determine the eligibility for students to be employed or charged with a form of retribution in some cases, based on what they share or post.
In response to criticism and outrage, different media outlets were used by the company to issue a public apology. On March 25, , U.
In May , Zuckerberg issued a public apology over discrepancies in the privacy settings in The Washington Post via an Op-Ed article. In an effort to earn back public trust, Facebook ended its partnerships with several data brokers who aid advertisers in targeting people on the social network.
Facebook has come under criticism for giving a platform to conspiracy theorists and those who engage in incendiary fringe discourse.
Facebook was criticized for allowing InfoWars , a far-right website notorious for pushing falsehoods and conspiracy theories.
In comparison, the reputable conservative outlet National Review only got 2. In , when InfoWars falsely claimed that the survivors of the Parkland shooting were "actors", Facebook pledged to remove InfoWars content making the claim.
However, CNN later found that InfoWars videos pushing the false claims were left up, even though Facebook had been contacted about the videos. Ilya Somin , a law professor at George Mason University and a scholar at the Cato Institute , reported that he had been the subject of death threats from Cesar Sayoc , the man who was arrested for the October United States mail bombing attempts directed at prominent Democratic politicians.
The threats were made on Facebook, in April, before the bombings. Sayoc threatened to kill Somin and his family and "feed the bodies to Florida alligators".
In , British Solicitors representing a bullied Syrian schoolboy from Almondbury Community School , launched legal action against Facebook over false claims posted on facebook.
Solicitors have suggested that Facebook bears responsibility as it protects prominent figures from normal rules of moderation that would usually see a page removed after posting content that violates its rules and that special treatment are financially driven.
In October , Facebook expanded its work with Definers Public Affairs , that had originally been hired to monitor press coverage of the company to address concerns regarding Russian meddling , data sharing, hate speech on Facebook and calls for protection through public policy and regulation.
Definers also created other negative media, along with America Rising , which was distributed through NTK Network that was later picked up by larger media organisations like Breitbart.
In April , Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook.
Through empirical findings, economists have been able to identify key areas where Facebook has been able to stimulate economic activity by offering a free public good in that one user will not reduce the amount available to another, while also generating positive externalities.
Three distinct areas have been found to add the most economic impact: Facebook began to reduce its carbon impact after being publicly criticised by Greenpeace for its long-term reliance on coal power and consequently high carbon footprint.
Facebook provides a development platform for many social gaming , communication, feedback, review, and other applications related to online activities.
This open platform of Facebook has spawned many new businesses and added thousands of jobs to the economy. An econometric analysis studied the impact of Facebook on the economy in terms of the number of jobs created and the economic value of those jobs.
The conservative estimate was that the app development platform of Facebook added more than , jobs in the U. Facebook has affected the social life and activity of people in various ways.
Facebook allows people using computers or mobile phones to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet.
It has reunited lost family members and friends. Facebook has been successful and more socially impactful than many other social media sites. David Kirkpatrick, technology journalist and author of The Facebook Effect , believes that Facebook is structured in a way that is not easily replaceable.
He challenges users to consider how difficult it would be to move all the relationships and photos to an alternative.
Facebook has let people participate in an atmosphere with the "over the backyard fence quality" of a small town, despite the move to larger cities.
On May 1, , Facebook announced its plans to launch a new dating service. According to Mark Zuckerberg: Facebook, and social media in general, has received significant media coverage for negative emotional health impacts.
Other prevalent causes of envy include posts by friends about family happiness and images of physical beauty—such envious feelings leave people lonely and dissatisfied with their own lives.
A joint study by two German universities discovered that one out of three people were more dissatisfied with their lives after visiting Facebook,   and another study by Utah Valley University found that college students felt worse about their own lives following an increase in the amount of time spent on Facebook.
Rosen, he notes that teenagers using Facebook exhibit more narcissistic tendencies, while young adults show signs of antisocial behavior, mania , and aggressiveness.
However, he also found positive effects from Facebook use, including signs of "virtual empathy" towards online friends and helping introverted persons learn social skills.
In a blog post in December , the company pointed to research that has shown "passively consuming" the News Feed , as in reading but not interacting, does indeed leave users with negative feelings afterwards, whereas interacting with messages points to improvements in well-being.
We want the time people spend on Facebook to encourage meaningful social interactions". During the Arab Spring many journalists made claims that Facebook played a major role in generating the Egyptian revolution.
According to Mashable , [ unreliable source? After 18 days, the uprising forced President Mubarak to resign. In Bahrain uprising which started on February 14, , Facebook was utilized by the Bahraini regime as well as regime loyalists to identify, capture and prosecute citizens involved in the protests.
A year-old woman named Ayat Al Qurmezi was identified as a protester using Facebook, taken from her home by masked commandos and put in prison.
Facebook as a popular and powerful new way to interact and voice opinions. A poll by CBS News , UWIRE and The Chronicle of Higher Education claimed to illustrate how the "Facebook effect" has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the election.
The new social media, such as Facebook and Twitter, made use first of the personal computer and the Internet, and after of the smart phones to connect hundreds of millions of people, especially those under age By , politicians and interest groups were experimenting with systematic use of social media to spread their message among much larger audiences than they had previously reached.
Facebook is having an impact on local government as well. Justin Smith , a Colorado sheriff uses Facebook to disseminate his ideas on matters relating to local, state, and national concerns.
He also publicizes crimes, particularly those that his department solves. He has seven thousand followers on the social medium, considered a large number.
Facebook is an interesting tool because I think it holds candidates and elected officials more accountable.
Voters know where someone stands. As American political strategists turn their attention to the presidential contest, they identify Facebook as an increasingly important advertising tool.
Recent technical innovations have made possible more advanced divisions and subdivisions of the electorate. Most important, Facebook can now deliver video ads to small, highly targeted subsets.
Television, by contrast, shows the same commercials to all viewers, and so cannot be precisely tailored.
In October , The Daily Telegraph reported that Facebook "banned hundreds of pages and accounts which it says were fraudulently flooding its site with partisan political content — although they came from the US instead of being associated with Russia.
A Facebook spokesman told CNN that there was "no sales support". A company representative would not elaborate when asked by Business Insider if it plans to change its ad sales policy.
The Wall Street Journal reports that Facebook shared copies of ads and account information related to the Russian ad purchases on its platform with Robert Mueller that go beyond what it shared with Congress last week.
Congressional Committees have said Facebook is withholding key information that could illuminate the shape and extent of a Russian propaganda campaign aimed at tilting the U.
Other ads highlighted support for Democrat Hillary Clinton among Muslim women. The ads suggest that Russian operatives worked off of evolving lists of racial, religious, political and economic themes.
On March 17, , The New York Times and The Observer of London reported the Facebook and Cambridge Analytica data breach in which Cambridge Analytica collected personal information from Facebook users as a basis of crafting political campaigns for whomever purchased their services.
As a result, Facebook banned Cambridge Analytica from advertising on its platform. You can also review these tools and tips to help keep your account safe.
You may also want to learn how to protect yourself against malicious software that can potentially compromise your account.
If the email associated with your Facebook account has changed, you can reverse this. When an email is changed, we send a message to the previous email account with a special link.
You can click this link to reverse the email change and secure your account. What is two-factor authentication and how does it work?
Two-factor authentication is a security feature that helps protect your Facebook account in addition to your password. There are several two-factor authentication methods you can use with your Facebook account when logging in from an unrecognized computer or mobile device.
To get started with two-factor authentication, choose either:. What is Code Generator and how does it work? Code Generator is a security feature for your Facebook app used with two-factor authentication.
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